Challenge: Insincere, self-serving apologies and trite, off-point appreciation messages are sure ways to hurt a writer’s credibility. The truth is, they are worse than no message at all. Yet when we have received a heartfelt note of sympathy, apology, or appreciation, we know its lasting value. Mastering how to write such goodwill notes with power and passion can be invaluable to cultivating personal and professional relationships.

Solution: Writing with Respect will inspire, entertain, and educate you with a useful system for crafting a broad range of personal acknowledgment messages. You will learn to tap into your creative mind through accessible sources, relevant topics, and easy techniques. Throughout the webinar, radiant examples of apology and appreciation notes will move you to master the art of writing some of your own.

Scope: This webinar includes the following learning points:

• Apology – The 5 A’s of a sincere, complete, and articulate apology: assertion,

acknowledgement, assurance, adjustment, appreciation

• Appreciation – The PVC system (praise – value – commitment) that makes for an

enduring appreciation message.

Learning Objectives: Attending this webinar will enable you to:

• Identify the elements of respectful writing.
• Craft an unequivocal apology to strengthen your relationships.
• Write an acknowledgment message to move your reader.
• Maintain credibility through goodwill messages.

Phil Vassallo ~ Biography

Philip Vassallo, Ed.D., has designed, delivered, and supervised communication training programs for more than 20,000 executive, managerial, supervisory, administrative, and technical professionals internationally over the past three decades. He is the author of the books How to Write Fast Under Pressure, The Art of E-mail Writing, and The Art of On-the-Job Writing. He has edited major reports for the US government, City of New York, and the corporate world. He also writes the blog Words on the Line, which offers practical tips for developing writers. Dr. Vassallo holds a doctorate in educational theory and has taught internationally, recently as a faculty member of the Beijing International MBA program.